5 Big Reasons You Need a Mobile Friendly Website

It is no secret that smartphones, tablets, and mobile devices are taking over the internet by storm. Making sure that your website is ready is not longer a nice-to-have, but an absolute need.

Here are 5 of the biggest reasons you need a mobile website:

1. Google prioritizes mobile friendly websites
As of April 21, 2015, Google Search began checking for mobile friendly websites on all mobile searches. Mobile friendly websites are prioritized over non-mobile friendly websites.
2. Keep visitors on your page
In a McKinsey study, Google reported that 61% of visitors are unlikely to return to a mobile site they had trouble viewing and 40% visit a competitor’s site instead!
3. We spend almost on our Smartphones every day
According to a 2015 study by Smart Insights, the average adult spends 2.8 hours on their phone per day compared to 2.4 hours on their computer. Fast forward to 2017 and the numbers must be even higher.
4. 80% of internet users own a smartphone
With so many smartphones in the market, it is no wonder that mobile websites are so important. With alternatives to the high-end Android phones like the Samsung Galaxy and the iPhone, the number of smartphones users will continue to rise.
5. Customers expect it.
The last thing you want to do is disappoint a customer or potential customer. If your website is their first impression, be sure to make it a great one. Your customers will thank you.
Sources:
1. https://support.google.com/adsense/answer/6196932?hl=en
2. http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails
3 & 4. http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/